The Mobile Life on Demand

by Nicole Dugan

The budding mobile-first culture has dramatically changed the way we live and view our lives.

We grew up being told that “life is unfair” or that “no one ever gets everything they want.” Why then do we get so frustrated when we don’t get exactly what we want, when we want it? The answer is our increasingly mobile-centric culture. People refer to us millennials as the instant gratification generation. Another way to look at this, though, is that things are expected instantly, because so often they are instantly attainable. This is the “on demand” lifestyle that we have become accustomed to.

When was the last time you watched anything live? The days of rushing home to watch the season premiere of your favorite show are over. Now, any TV show can fit into your schedule. Even something so seemingly time sensitive as news can now be accessed on blogs or social media even before it is released by major news sources.

Sometimes it seems that it is only a matter of time before the traditional television set is rendered obsolete as more and more people utilize mobile phones and tablets to access media and news. Almost any TV show can be accessed over the internet- you can watch a prime time show from your mobile phone. discusses a recent study conducted by Ypulse, which revealed that television ranked as the fourth most popular way to access news. The top three were news websites, word of mouth, and social media.

Fifty years ago, breaking news was viewed in the home, on the singular television set with the entire family present. Now breaking news can be viewed from practically anywhere. As long as you have a mobile device or tablet, it would seem there is nothing stopping you from getting what you want, when you want it.

The mobile, on demand lifestyle stretches beyond television and news.

Don’t feel like cooking dinner? Not a problem, with a few clicks, you can views thousands of menus on Seamless or You can order food at your complete convenience, without searching around for the menu. What about when you can’t seem to hail a cab? As surely the entire nation is aware, you can request a cab to pick up at a specific address using Uber or Lyft. One area where the on demand lifestyle has not yet taken root is investing. This is a problem for an increasingly mobile, on the go generation.

What the mobile lifestyle means for millennials.

A recent article in Forbes by writer Kavi Guppta entitled “Four Reasons Why Millennials Need Better Money Options,”  discusses the growing need for “on demand” money management choices. Today, many young employees are freelancing or working remotely. Millennials are also facing financial issues such as low employment, high costs of living, and student debt. Investing and saving for the future may be extremely low on the priority list as many millennials are just making enough to live and pay off their debt.

Millennials need easy to use, on the go savings mechanisms that encourage us to think about the future sooner rather than later. With DriveWealth, you can invest an amount you are comfortable with and “get your feet wet.” Furthermore, DriveWealth lets you invest from your smartphone so you can access your investments on the go, instantly. Investing with DriveWealth lets you learn and invest “on demand.”



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